Discovery
& Strategy
The most expensive mistake in web development isn't a bad design or a slow site. It's building the wrong thing confidently. Discovery exists to make sure that never happens.
WHAT HAPPENS IN DISCOVERY
Before any design decisions are made, before any development begins, we do the strategic work that every downstream decision depends on. Most web vendors skip this entirely. That's why most websites don't work.
Competitive Analysis
Who are your competitors, what are they doing online, and where is the opportunity for your business to stand apart? This isn't surface-level Googling. It's a structured analysis that informs every positioning decision that follows.
Web Copy
All content for your website written and refined before design begins. Copy drives design, not the other way around. Getting the words right first means every design decision is made in service of a message that already works.
Site Map
A complete map of every page on your site, how they relate to each other, and how a visitor moves through them. No guessing about structure when development begins.
User Flow Diagram
A visual representation of the paths a visitor takes from landing on your site to taking the action you want them to take. Built around your business goals, not design conventions.
Strategic Brief
Everything compiled into a single document that serves as the source of truth for every phase that follows, whether Moses executes them or someone else does.
THE DELIVERABLE
At the end of Phase 1 you receive a complete Discovery package:
- check_circleCompetitive analysis
- check_circlePositioning statement
- check_circleFull web copy for every page
- check_circleSite map
- check_circleUser flow diagram
- check_circleStrategic brief
You're Free to Choose
This document is yours outright. Take it to Moses for Phase 2, hand it to another designer, or use it to build the site yourself. It contains everything needed to execute the project without Moses's further involvement — by design.
Ready to start with Discovery?
A Discovery package built this thoroughly does something most web projects never achieve: it removes ambiguity. Every decision in Design and Development has a documented reason behind it. Revisions are faster because everyone is working from the same brief. Projects finish on time because the scope was defined before the work began. This is the phase Moses would choose if he could only choose one.